PARALLEL LIVES
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Developed for The New York Times launch site on AOL, @times, "Parallel Lives" was conceived as "an afternoon of daytime drama in digital format." It consisted of three parallel episodic stories: "One Point Seven," "A Boy and His Dog," "Urban Studies." Sponsored by Nabisco Foods Group in the first-ever foray of a package goods advertiser online, the series carried discrete advertising for sponsoring brands Milk-Bone, A-1 Steak Sauce, Triscuits, and Cream of Wheat.
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475 MADISON AVENUE
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An edgy spoof and satire of the advertising world, "475 Madison Avenue" was the longest-running "show" on the first generation of The Microsoft Network. New York-y, smart, and based on the absurdity of ad agency goings-on, "475" picked up where "Bewitched" and "thirtysomething" left off. "475" was sponsored by the Advil, Robitussin, and Dimetapp brands of Whitehall Robins pharmaceuticals.
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(914)
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An east-coast "Beverly Hills 90210," "(914)" was a suburban domestic drama set in New York's Westchester County. It ran concurrently with "475 Madison Avenue" on MSN, and sponsored by NYNEX/Bell Atlantic, now Verizon.
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THE FIRST ONLINE MINISERIES: CLICK
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"Click" was Gauthier's teen series produced for Verizon. It played in the teen phenomenon of cliques, long before "Mean Girls." Focused on sponsor Verizon's social-responsibility theme of encouraging literacy, this series lived not on an online network like AOL or MSN, but rather on the "Verizon Reads" website.
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