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Gauthier & Gilden, Inc. is a new-media group with long experience in print creative, advertising, and promotion. Current clients include a combination of publishing and corporate clients -- the Time Inc. Magazine Group, Newsweek, The Showtime Networks, and many others. |
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In the multimedia arena, they are credited with pioneering the CyberSerial(TM) format, and for being the first multimedia group to bring a major package-goods advertiser online: Nabisco Foods Group was the sole sponsor of "Parallel Lives," the online world's first commercially sponsored serial fiction in 1995. Projects also include production of "475 Madison Avenue" -- a commercially-sponsored online serial on The Microsoft Network -- and development of other, similar multimedia entertaiment properties. |