DIRECT MAIL CREATIVE Direct-marketing copywriting for magazine and continuity-club promotions is a specialty of Gauthier & Gilden. Gauthier & Gilden has authored scores of successful packages for publications ranging from OMNI to Martha Stewart Living, Business Week to Entertainment Weekly. Other cliets include Seventeen, Forbes, Quality Paperback Book Club, The Atlantic Monthly, Air & Space/Smithsonian, Newsweek, Conde Nast Publications, People, Encyclopaedia Britannica, and many others.