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[!--TABLE A--Row 1--Column 1, left margin--!] [WELCOME TO 475 MADISON AVENUE]
[SPACING]
Episode 16: If The Shoe Fits
[Rule]

It's not "Who shot J.R.?"
It's not "Who killed Laura Palmer?"
It's "WHAT HAPPENED TO MEG TOWNSEND??!!"

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Meanwhile, our story ...

What is the mysterious "announcement" that the London police have made to the media regarding Meg Townsend's disappearance? And, back on Kauai, what is the "deal" that Sister Anne has cooked up for Cy Lefkowitz regarding Ano? Later. First, Bernadette is a hundred-thousand-dollars-deep into this relationship with Hollis ...and Lucien Brandt is still waiting for the other shoe to drop.

Jill Campbell, the agency's Senior Copywriter, wasn't thrilled when Art Directors came up with ad copy or headlines that the client ended up choosing over her own. It made her feel redundant and stupid. But, she always told herself egotistically, maybe it was just that the clients she worked with didn't have the subtlety and sophistication to appreciate the artistry and persuasive effectiveness of her words.

Whatever.

But that's what happened on the Cummings Footwear account. Lucien Brandt's idea for the tagline for their new sneaker -- "The Other Shoe Has Dropped" -- had been presented to the client, and they'd liked it. No, they'd loved it.

Today, Cummings' advertising director, a beefy ex-jock named Ed Grassley was in the conference room as Jill and Lucien presented a series of color comps of a print ad campaign based on the slogan.

[JILL CAMPBELL]

"It's got legs," said Grassley, sipping an Evian and standing over the conference table looking at the sketches, referring to the tagline. Grassley had flown in from Milwaukee. He was a little rough around the edges, Jill thought snobbishly, but what he lacked in phony New York City "polish" he made up in straightforwardness.

"I mean, it speaks to me, you know?" he went on. The other shoe has dropped. I like it!"

Grassley removed the jacket to his ill-fitting Brooks Brothers suit-jacket and rolled up his sleeves revealing a Rolex wristwatch that looked like it weighed about 5 pounds. "It says 'announcement.' It says 'unveiling.' And engineering-wise, the Megarunner 2000 really is 'the other shoe.'"



"I liked the double-entendre aspect of the line," volunteered Lucien, who'd been sitting at the head of the table silently. He used an oddly pretentious French pronunciation of the phrase.

Bitchily, Jill Campbell interjected, "Well, Lucien, of course Freud did say that the pun was the lowest form of humor." Grassley looked at her, puzzled.

"Yes, Jill," countered Lucien, "Though luckily, we're not writing a comedy routine here, but an advertising tagline."

"Absolutely," Jill responded with a fake laugh, realizing that it was bad form for she and Lucien to snipe at each other in front of the client.

"No, I mean it," Grassley went on, holding the board for a dummied-up 2-page magazine-spread ad in his hands as he paced around the table. "It's a home run. It's a keeper. I can feel it."

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Just then, the door opened a crack, and Agnes stuck her head in the door. "Excuse me, Mr. Grassley," she said. "Lucien, I'm afraid I need to see you for a moment. Could you step out?"

Lucien glared at Agnes, more alarmed at the bad news he intuitively knew was coming than at the fact that she'd interrupted his meeting.

"Oh, thanks, Agnes," he said in an artificially businesslike tone, rising from his chair as his knees turned to water.

Had, in fact, the other shoe dropped? he wondered.



[Rule]

[LONDON SUN]

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[Rule]

IN BIG SKY COUNTRY (AND GETTING BIGGER)!

Hollis Burns sat across the desk from the Vice President of a medium-sized bank in downtown Great Falls, Montana. The banker was a tidy, compact man in his 30s with short blond hair, Marine Corps-style, and a high school ring -- more boy than man. Hollis looked at him condescendingly, indeed contemptuously.

"Here you go Mr. Burns," the banker said, handing Hollis a business-size manila envelope and smiling broadly. "I've taken the electronic money transfer from New York and issued a cashier's check in your name for $100,000. Anything else we can do for you today?"

"No thank you. Thank you very much," replied Hollis, absolutely amazed at the ease not only with which he'd convinced Bernadette to forward him the money -- God, women were stupid -- but the laughable politeness with which this Gomer at the bank supported his scheme.

"I appreciate your help," Hollis said in his trademark "aren't-I-sincere?" tone of voice, pushing back the wooden chair that, in the five minutes he'd been sitting in it, had already given him a backache. He extended his large, tanned hand.

Out on the street, a light flurry of snow was falling from a gray sky. In his jeans, boots, and denim jacket, anyone would have taken Hollis for a Big Sky Country businessman on a dress-down Friday, or even a local rancher -- not a leader of a charismatic religious cult ...and certainly not as the con-man of the decade -- which he was rapidly becoming.

Gloating with evil satisfaction, Hollis strode purposefully down the sidewalk, unlocked the Grand Cherokee he'd parallel-parked, hopped in, and drove off. Twenty minutes later the speedometer was brushing 75 as he switched lanes on I-15, headed north. In his head, he was calculating how long it would be before he reached the Alberta border.

For no particular reason, Hollis laughed out loud. Hollis Burns seemed insane.

[HOLLIS BURNS]

At just that moment in New York, Agnes Ramirez received an enormous vase of flowers on her desk. The messenger could barely struggle out of the elevator at 475 Madison Avenue with them. It was a gaudy, embarrassing, tacky, and obviously expensive "arrangement."

Agnes stood at her desk and, cradling the reception-desk phone with her shoulder and transferring a call to the Art Department, she plucked the tiny envelope from in among the greenery, opened it, and read the card.

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"Agnes, you'll never know how much your help and friendship mean to me. You're a life saver. Thanks for bailing me out. Love, Bernadette."

Agnes threw the note into the wastebasket, already angry at herself for granting Bernadette's request to advance her $100,000 from the agency's bonuses. It wasn't just that she was breaking company policy. That was bad enough. It was that she was sure Bernadette was being made a complete fool of -- and probably being taken for all she was worth.

But try telling that, Agnes though, to a forty-five year old woman "in love." The fool.

Continued Next Episode. Don't dare miss it!




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Copyright ©1996, Gauthier & Gilden, Inc. All rights reserved. All characters, settings, and plots
are purely fictional, and intended for entertainment purposes. Any resemblance to actual settings, companies, or persons living or dead is unintended and purely coincidential.